Always Be Connecting

I am told the new ABC of sales and marketing is Always Be Connecting- that it has replaced Always Be Closing. I add that face-to-face connection is also the most powerful way to uplift others and make a difference in the world.

People need connection more than ever in today's world. We spend less time connecting with nature and each other. Some argue we are more connected than ever with the internet, social networking, and cell phones. But that does not replace the face-to-face interaction of smiling, eye contact, facial expression, touch, and laughing (LOL doesn't count). While John Driscoll, marketing guru, (website link) (FB fan page link) teaches people social network marketing, he stresses that unplugging and connecting is more essential than ever.

Connection meets the social and spiritual needs of ourselves and the people we are connecting with. What could be more mutually beneficial?

Trouble is many just go through the motions when we are interacting. We are too preoccupied, overwhelmed, stressed, or harried to bother with connecting.

I guarantee there are people looking to you for a sense of connection. Initiating connection has a much bigger effect on others than you think. Eve Hogard (Google link) (LinkedIn link) is impeccable at this. She consistently connects with those around her. She has disciplined herself to the extent that it is what she is about. It is her practice. It is her medicine. You can count on connecting with Eve; I respect her for that.

Connection happens- at the bank, grocery store, soccer game, coffee shop, church, elevator, or lobby. Saying hi, asking someone how they are doing (and meaning it), listening, looking them in the eye, and smiling. It proves we are not alone.

The "inquisitive mind" or that part of you that is naturally curious and wants to know what it like for others is the essential skill for this. It is always being on the lookout for opportunities to connect with others.

Being inquisitive and connecting with people does take energy and discipline. You have to stay off auto-pilot. You have to care.

It is the everyday way we uplift others- or do not. Some days a simple connection makes all the difference in the world.

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